Are you investing in a new website? If so, you’ll want to make sure you get it right. In the 21^st century, your website can make or break your business – and if it’s conveying the wrong message, it could lose you customers.

Discuss running a business with any fellow entrepreneur, and it’s likely that at some point or other, you’ll talk about strategy. Every business mentoring session, every marketing course, every online seminar, emphasises the importance of planning. As the famous saying goes – fail to plan, and you’re only planning to fail!

Have you noticed that your website has been slipping quietly down Google’s pages recently? If so, there’s likely to be a reason or two behind it, and it’s imperative that you don’t ignore the situation.

When it comes to blogging, we’ve heard all the excuses under the sun. We know, we know. You haven’t got time. You can’t think of anything to write. You’re worried about your spelling and grammar. However, whatever reason you’ve got, you still shouldn’t let it stand in the way of creating a solid, regularly updated blog. (Remember, you can always hire someone to help you!).

If a logo is good, it’ll be memorable. If it’s fantastic, it’ll forever be associated with your brand – and your brand alone. Companies like Nike, Apple and McDonalds have nailed their logo to perfection; and you only have to see a ‘swoosh’, an apple with a bite out of it, or the famous ‘golden arches’ to think of their company and their products.