Many companies don’t bother with email marketing. After all, emails are so easily deleted from the Inbox – so why bother? However, fail to have a solid email marketing plan in place, and you’re missing out on a valuable opportunity to reach out to your customers.

When it comes to using video on your site, the stats speak for themselves. Featuring a video on your landing page, for example, boosts conversions by 80%. Likewise, 92% of people who view your video on a mobile device are likely to share it with others.

When you initially start running a business, it’s entirely possible that there will be just one man or woman at the helm – and that’s you.

Did you know that hundreds of businesses start up every day in the UK? Across the country, people are setting up shop, armed with a fantastic business idea and a whole lot of potential.

You’ve got visitors to your website. They’re browsing your pages. So how come they’re not buying anything?

This frustrating problem is suffered by countless businesses around the world. Thankfully, there is a solution, and all it involves is some understanding about your customers and what makes them tick. Here’s some insight to help you.