If you’re an SME, finding the time to market your business can be a challenge. However, marketing should never take a back-seat – and should form an integral part of your overall business plan. After all – without marketing, how will your customers find you?

Google is a well-oiled machine, and continually updates its algorithms to ensure it offers the most relevant search results to its users. This is great news for browsers, who can easily find what they’re looking for. It’s a little more stressful for businesses, who must continually stay on top of their SEO to make sure their company enjoys good visibility online!

Fresh content is important for your website – both in terms of pleasing your target audience, and satisfying the search engines. However, your new content needn’t just be limited to weekly blogs. There are plenty of other forms of content to use on your site, and broadening your horizons can reap serious rewards.

A productive business is a happy business – as it’s generally the one that’s making sales and generating profit. In the early days, maintaining productivity can be tricky; and one of the most common pitfalls is starting strong then tailing off to a halt.

Your website speaks volumes about your business. Get it right, and you’ll get plenty of custom from it. However, get the look or content wrong, and it’ll turn customers off.

Not sure what sort of website your business needs? Here’s a handy quiz to help you find out.