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A productive business is a happy business – as it’s generally the one that’s making sales and generating profit. In the early days, maintaining productivity can be tricky; and one of the most common pitfalls is starting strong then tailing off to a halt.

If you’re running a small business and you’d like to make sure it’s as pro-active and effective as possible, here are some great tips to help you.

Productivity Tips for Start-Ups

  • Map your priorities. Strategising is important for any business – but this is especially true in the start-up phase. Your time (and budget) are valuable, and every minute of the day needs to be spent wisely. Work with a marketing strategist to develop a long-, mid- and short-term plan – identifying what marketing activities you’ll be doing (and when) in order to generate the best possible results.
  • Make your website do the hard work. Get the website right from the beginning and it’ll do a great job – encouraging people to get in touch and buy your products. That’s why we’d advise investing some money into creating a hard-working site – and optimising it for the search engines to ensure that you get found easily online.
  • Cut the distractions. Be honest about what distracts you. If you know that you have a tendency to while away hours on social media, limit the amount of time you let yourself spend on it. If you find yourself wandering around the office, making endless cups of tea, make a conscious effort to only do this two or three times a day.
  • Give yourself goals. Overreaching goals are useful, but so too are smaller, daily goals. For example, you may decide that by the end of the day, you want to have chased up your list of sales leads, written the ad that you’re planning to place with your local newspaper, and created a blog for your site. Make this daily goal achievable, but don’t be afraid to be ambitious – it’s good to push yourself.
  • Learn when to say no. In the early days of your business, you’ll get lots of offers. Invites to networking events. Requests to meet with clients to discuss future projects. Some will be well worth taking up – others not so much. Don’t be afraid to say no if you feel it’ll just drain your precious time without much in the way of reward.
  • Don’t go it alone. Yes, every penny counts in those early stages. However, trying to do everything yourself soon gets exhausting; and it can make you lose enthusiasm for the whole venture. Outsource expert help – for example, work with people who can focus on your online marketing for you, or who can help you with SEO or content management.

Shark Bait Studios – The Start-Up’s Friend

Shark Bait Studios work with businesses of all shapes and sizes – including start-ups. If you’re looking for marketing support and help creating a strategy, get in touch with us today. You can find out more about our services at

Do you want to find out more about setting up a new website, getting a fresh domain or polishing your brand? If so, get in touch today. We don’t bite, we promise…
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