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How to Improve Your Email Marketing

Posted by Matthew Taylor on 3rd February 2019

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Category: Blog
Many companies don’t bother with email marketing. After all, emails are so easily deleted from the Inbox – so why bother? However, fail to have a solid email marketing plan in place, and you’re missing out on a valuable opportunity to reach out to your customers. If you find it difficult to create appealing marketing emails, here’s a quick guide to help you. Creating Great Emails for Your Campaign 1. Use a familiar name. Wherever

Why your Site Could Benefit from a Motion Video

Posted by Matthew Taylor on 1st February 2019

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Category: Blog
When it comes to using video on your site, the stats speak for themselves. Featuring a video on your landing page, for example, boosts conversions by 80%. Likewise, 92% of people who view your video on a mobile device are likely to share it with others. Video on Your Website – Some More Impressive Stats You can use videos on your website in a number of ways, for example: · To explain a difficult concept

How to Manage Your Business More Effectively… Delegate!

Posted by Matthew Taylor on 30th January 2019

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Category: Blog
When you initially start running a business, it’s entirely possible that there will be just one man or woman at the helm – and that’s you. However, as the years go on and you start to enjoy greater success, it’s important to remember that it doesn’t need to remain that way. Rather than burning out in a bid to stay on top of things, it’s time to start delegating certain tasks to other professionals. Relinquishing

Planning Makes Perfect! Why Strategy is Everything in Business

Posted by Matthew Taylor on 28th January 2019

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Category: Blog
Did you know that hundreds of businesses start up every day in the UK? Across the country, people are setting up shop, armed with a fantastic business idea and a whole lot of potential. Why then, do so many of these businesses fail? The actual statistics are rather bleak. 40% of businesses close within 3 years of establishing themselves, and the figure goes even higher within 5 years. In some instances, it could be down

The Psychology of Convincing Customers to Buy from Your Site

Posted by Matthew Taylor on 25th January 2019

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Category: Blog
You’ve got visitors to your website. They’re browsing your pages. So how come they’re not buying anything? This frustrating problem is suffered by countless businesses around the world. Thankfully, there is a solution, and all it involves is some understanding about your customers and what makes them tick. Here’s some insight to help you. Why They Aren’t Buying – and How to Rectify the Situation 1. You haven’t shared enough information. Here’s a scenario for
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