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Planning Makes Perfect! Why Strategy is Everything in Business

Posted by Matthew Taylor on 28th January 2019

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Category: Blog
Did you know that hundreds of businesses start up every day in the UK? Across the country, people are setting up shop, armed with a fantastic business idea and a whole lot of potential. Why then, do so many of these businesses fail? The actual statistics are rather bleak. 40% of businesses close within 3 years of establishing themselves, and the figure goes even higher within 5 years. In some instances, it could be down

The Psychology of Convincing Customers to Buy from Your Site

Posted by Matthew Taylor on 25th January 2019

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Category: Blog
You’ve got visitors to your website. They’re browsing your pages. So how come they’re not buying anything? This frustrating problem is suffered by countless businesses around the world. Thankfully, there is a solution, and all it involves is some understanding about your customers and what makes them tick. Here’s some insight to help you. Why They Aren’t Buying – and How to Rectify the Situation 1. You haven’t shared enough information. Here’s a scenario for

What Questions Should You Ask Your Website Designer?

Posted by Matthew Taylor on 22nd January 2019

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Category: Blog
Are you investing in a new website? If so, you’ll want to make sure you get it right. In the 21st century, your website can make or break your business – and if it’s conveying the wrong message, it could lose you customers. There are many website designers in the UK; each with their own specialisms and approaches. It’s important to find the right company for your particular needs – but how do you go about

Five Reasons Why You Need a Solid Marketing Strategy

Posted by Matthew Taylor on 20th January 2019

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Category: Blog
Discuss running a business with any fellow entrepreneur, and it’s likely that at some point or other, you’ll talk about strategy. Every business mentoring session, every marketing course, every online seminar, emphasises the importance of planning. As the famous saying goes – fail to plan, and you’re only planning to fail! In light of this, why is it that so many businesses still adopt the ‘wing it’ approach instead? If you’re currently operating without a

Negative Ranking Factors on Google… and How to Avoid Them!

Posted by Matthew Taylor on 16th January 2019

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Category: Blog
Have you noticed that your website has been slipping quietly down Google’s pages recently? If so, there’s likely to be a reason or two behind it, and it’s imperative that you don’t ignore the situation. Of course, Google’s algorithms are a closely guarded secret. However, thanks to the efforts of dedicated SEO specialists (such as the Shark Bait Studios team, of course) – there are certain factors that we know affect Google ranking results. Here’s
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